All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results. Jay H. Heyman

All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results



Download All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results



All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results Jay H. Heyman ebook pdf
Publisher:
Language: English
Page: 272
ISBN: 0470237910, 9780470378656

From the Inside Flap

If you're not in marketing at a big corporation, you probably don't have the luxury of hiring a big ad agency, or have the big budgets often required for successfully spreading your message far and wide. But how do you make your business grow without the resources of a bigger firm? Fortunately for you, all you really need is a good idea.

Jay H. Heyman's All You Need Is a Good Idea! shows you step by step how to create powerful marketing and advertising ideas that dramatically increase sales without having to invent new products, increase sales forces, find new distribution channels, or spend a ton of money you don't have. No matter how small your business is, this insightful resource will teach you how to stand out in the marketplace, build bigger market share, garner high-exposure publicity, appear larger than you really are, and make your competition extremely nervous.

Informal, conversational, and totally practical, All You Need Is a Good Idea! guides you with simple, easy-to-follow principles that stress fun and creativity. It takes the mystery out of building your business, providing unique, hands-on marketing guidance, from generating the first fuzzy notion to perfecting the final idea, and includes informative, relevant case studies of actual marketing campaigns.

If you're a marketer, business owner, or entrepreneur who wants real bang for the buck, All You Need Is a Good Idea! presents the ins and outs of creating truly effective, powerful marketing messages that will propel your business to the next level of growth and success.

From the Back Cover

Praise for All You Need is a Good Idea!

"I had the privilege of working with Jay Heyman for many years, and I can honestly say that he's one of the brightest, most talented admen around. Anyone working in advertising should buy Jay's fantastic new book. It's chock-full of illuminating case histories and real-world advice on how to hone and unleash the creative voice from within. Written with clarity and wit, All You Need Is a Good Idea! is one great idea, indeed."
—O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994–2008)

"What marketers need most these days is a good idea that actually works! Jay Heyman has written a guide to creating these ideas, and put it all down in a wonderfully clear and creative book that should be part of every successful marketer's how-to library!"
—Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.

"A fun, easy-to-read how-to with practical advice for small businesses struggling to develop good marketing ideas. Heyman's voice is conversational, inspirational, and wry at just the right times. His message is always encouraging—you can do it!—and his book will show you how."
—Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing

"Jay Heyman has written a great book that all entrepreneurs can benefit from. The experience Jay offers readers will guide them in creating the marketing ideas that will better position their company's products and services against their competitors. I will be recommending this book to all my clients."
—Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking

"Who needs a good idea? Anyone who plans to get ahead in business. Jay's engaging style helps take the fear out of the creative process, and ensures that whatever you create is on target strategically. His style and 'no big words' philosophy makes for an easy read of some very essential marketing principles."
—Peter Friedfeld, Executive Vice President, ClearVision Optical

"All You Need Is a Good Idea! is an excellent guide to both creating good ideas and how to use them to promote your business or service. I am making it required reading for all of my clients."
—Jim Fell, Principal, ENCOMPASS Strategy + Development



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